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HoFookKei Privacy Policy

Updated December 12, 2020

General

Thank you for your interest in HO FOOK KEI Inc., Ltd. and its affiliated companies (“HO FOOK KEI”, “we,” or “us”) and in the various hardware, firmware, software, websites, applications, and services provided by us and on which a link to this Privacy Policy (this “Policy”) is displayed (each, a “Product” or “Service” and, collectively, the “HO FOOK KEI Products and Services”).

This Policy describes:

  • The information that we gather from you,
  • How we use and share this information,
  • The rights and choices you have regarding this information,
  • The steps we take to protect this information,
  • The information gathered by third-party services,
  • How we transfer your information,
  • How we may change this Policy, and
  • How you may contact us.

By using HO FOOK KEI Products and Services, you consent to the privacy practices described in this Policy. This Policy is incorporated into and is subject to the Terms of Use for the HO FOOK KEI Products and Services you use.

Information We Collect

We may collect information about you directly from you, from third parties, and automatically through your use of the HO FOOK KEI Products and Services. Some information we collect from you are referred to as “personal information” or “personal data” in this Policy. Personal information or personal data is data that can identify you, or data that we can relate to you, such as your name, email address, credit card number, and shipping address.

  • Account information. When you create a HO FOOK KEI account, you may provide us with personal information that includes your user ID, email address or phone number, password or other information for account verification. You might choose to provide us with additional information — like gender, birthday, professional information and other similar information.
  • Contact information. When you place an order with HO FOOK KEI, or contact us for customer service, you may provide us with your contact information including your name, alias, email address, shipping address, billing address and phone number(s). Certain jurisdictions require provision of contact information when activating unmanned aerial system (UAS) products, opening online accounts, or under other similar circumstances as required by law, and we may ask for such information that is required for compliance purposes.
  • Payment information. When you place an order with HO FOOK KEI or engage in financial transactions by using HO FOOK KEI Products and Services, you may provide us with your payment information such as your bank account, credit card number, or debit card number.
  • Photos and Videos. HO FOOK KEI does not automatically collect your photo or video without your consent and affirmative actions. When you choose to upload your photos, videos or other content using HO FOOK KEI Products and Services, including text content relating thereto, we may collect and store such content, including EXIF data relating to the photo or video. If such content contains information about others, you should obtain any required or appropriate consent from such persons and inform them about this Policy prior to uploading such content to HO FOOK KEI.
  • Communications. When you contact us, we may collect information about your communications with us, including your contact information, and the time, topic, and content of your communications.
  • Location information. When you activate HO FOOK KEI hardware products, synchronize your app data, you may provide us with geolocation information. In order to provide your location, you may be required to enable certain features of your mobile phone (such as GPS, Wi-Fi, and Bluetooth), which enable HO FOOK KEI to identify your location through a variety of means, including GPS location, IP address, cell tower location, geofencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors. If your location is collected through Wi-Fi or Bluetooth sensors of your mobile device or other non-HO FOOK KEI Products, please be aware that such sensors, and the associated data services, may be provided by a third party, which may access such information for the purpose of providing such data services to HO FOOK KEI.
  • Technical Information. When you visit our webpage or use our mobile applications, you may provide us with technical information about the device running the browser or the application. Such information includes your IP address or device address, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, hardware version, and operating system. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.
  • When you apply for a position at HO FOOK KEI, you may provide us with your educational information, such as your academic degree and graduated school, and employment-related information, such as your former employers and working achievements. We may also collect such information from third party recruiters or websites.
  • Cookies. We use cookies and other similar technologies (e.g. pixels etc.) on HO FOOK KEI websites and online services. Cookies are used to collect information, including personal data, from you. Cookies are small files which, when placed on your device, enable us to provide certain features and functionality. To learn more about cookies please see our Cookies Policy.

How We Use the Information We Collect

We use information we collect through HO FOOK KEI Products and Services in a variety of ways in providing the HO FOOK KEI Products and Services and operating our business. The use of information that we collect includes the following:

  • To operate and provide features of the HO FOOK KEI Products and Services, to verify and manage HO FOOK KEI user accounts, to provide services and information that you request, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time by HO FOOK KEI. We will process your personal data in accordance with this Policy and any of your preferences, which are expressed via HO FOOK KEI Products and Services, including HO FOOK KEI various Apps.
  • To maintain and enhance HO FOOK KEI Products and Services, to personalize the content you receive and provide you with tailored content that will be of interest to you.
  • To understand and analyze the usage trends and preferences, to improve the HO FOOK KEI Products and Services, and to develop new products, services, features, and functionality.
  • To contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time.
  • To detect, prevent, and respond to fraud, abuse, security risks, and technical issues that could harm our users, us, or the public.
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
  • We will aggregate personal data we collect, such as the number and frequency of your visits to our sites and apps, to produce metrics and statistical information. We use aggregate data to help us understand how the site is being used and to improve its usability. We also use it to enhance the quality and availability of products and services we offer.
  • You have consented to the use of your information, for example to send you marketing communications.
  • We need to use your information to enter into or perform a contract with you, for example to deliver HO FOOK KEI products, to provide map services, or provide you with the customer support and other after-sales services.
  • We need to use your information to comply with a legal obligation, for example to comply with a court order, subpoena, or warrant.
  • We or a third party have a legitimate interest in using your information. In particular, we have a legitimate interest in using your information to understand and improve our HO FOOK KEI Products and Services, and to monitor for and prevent fraud. We only rely on our own or a third party’s legitimate interests to process your information when these interests are not overridden by your rights and interests.

When We Disclose Information

We will not disclose your information that we collect through HO FOOK KEI Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:

  • We may share your information with our parent company, affiliates and subsidiaries globally when permitted by law, and necessary to provide you with HO FOOK KEI Products and Services.
  • Any information that you voluntarily choose to make publicly available by uploading it to a publicly accessible site or venue using HO FOOK KEI Products and Services (including sharing information on HO FOOK KEI’s online community forum, the “HO FOOK KEI Forum”), or that you otherwise elect to make public, will be available to anyone who has access to that content, including other users.
  • We work with third party service providers to provide payment facilitation, parcel transportation, application development, traffic monitoring or analysis, electronic messaging, and other services for us. We require these service providers to use or disclose the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.
  • We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or enforceable request.
  • We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activities, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the HO FOOK KEI Products and Services and any facilities or equipment used to make the HO FOOK KEI Products and Services available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.
  • Information about our users, including information you provided and any information collected through HO FOOK KEI Products and Services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
  • We may make certain aggregated, de-identified, or non-identifying information about users of HO FOOK KEI Products and Services available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; (iii) product safety analysis; or (iv) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality of HO FOOK KEI Products and Services.

Your Rights and Choices Regarding Collected Information

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You may update, correct, or delete certain HO FOOK KEI account information and preferences by accessing your account preferences page, available through certain HO FOOK KEI Products and Services, including the HOFOOKKEI.com and other HO FOOK KEI websites and various mobile applications. If you receive commercial email or text messages from us, you may unsubscribe at any time by following the instructions contained within the email or text message. You may also opt out from receiving commercial email or text messages from us by sending your request to us by email at support@HOFOOKKEI.com

If you are located in the European Economic Area, you may also have the right to request access to additional information, including the right to request access to and receive certain information we maintain about you; to update or correct inaccuracies in the information we maintain about you; to receive a copy of the information which you provided for its transmission to another company; to object to the processing on grounds relating to your particular situation; and to have the information blocked, deleted, or erased, as appropriate. When we process personal data on the basis of your consent, you can also withdraw your consent. If you withdraw your consent, we will apply your preferences going forward, and this will not affect the lawfulness of the processing before you withdrew your consent.

Note, however, that if you exercise your right to object or your rights of blocking, deletion or to be “forgotten,” or if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some, or any, of the features and functionality of HO FOOK KEI Products and Services.

Likewise, if you close your HO FOOK KEI account, you will not be able to sign in to HO FOOK KEI Products or Services or access any of your information. However, you can open a new account at any time. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, if certain information has already been provided to third parties as described in this Policy, retention of that information will be subject to those third parties’ policies.

If you wish to exercise any rights you have under applicable data protection law, including the right to access, amend or delete any information we hold about you, you may contact us at support@HOFOOKKEI.com.

For California resident customers, your additional rights are provided in the California Privacy Notice attached to this Policy.

Third-Party Services

HO FOOK KEI Products and Services may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services, or any information otherwise collected by such third-party sites or services is collected directly by the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through HO FOOK KEI Products and Services.

We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through HO FOOK KEI Products and Services. Please be sure to check the Privacy Policies of these sites as well as their “Terms of Use” before engaging in any business or uploading any information.

Children’s Privacy

Except for certain products that are marked as “14+” or “for customers over the age of 14,” HO FOOK KEI Products and Services are not directed to children under the age of 16. We do not knowingly collect information from children under the age of 16 without obtaining parental consent.

Data Security

We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.

International Transfers of Personal Data

Your information collected by HO FOOK KEI may be transferred to and accessed by HO FOOK KEI entities and business partners globally. If you choose to use HO FOOK KEI Products and Services from the European Economic Area (EEA), then HO FOOK KEI GmbH in Germany is the data controller, and we may transfer your personal data outside of EEA for storage and processing. You should be aware that the local laws in non-EEA countries may provide less protection than the laws applicable in the EEA. We nonetheless provide the same level of protection as specified in this Policy, regardless of the location of processing. For international transfer of data collected in the EEA, we require data recipients to enter into the model contractual clauses approved by the European Commission, or to be certified under the EU-US Privacy Shield. You may obtain a copy of the European Commission’s model contractual clauses by contacting us at support@HOFOOKKEI.com.

Retention of Your Information

We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, relevant legal framework, and the statute of limitations when determining the retention period.

Changes and Updates to this Policy

We may update this Policy from time to time. If we modify this Policy, we will make it available on or through the HO FOOK KEI Products and Services and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change.

Our Contact Information

Please contact us with any questions or comments about this Policy or our data practices by email at support@HOFOOKKEI.com. SZ HO FOOK KEI Technology Co., Ltd.14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China, 518057. If you are located in the European Economic Area, then unless otherwise indicated in this Policy, the entity responsible for the collection, use, and processing of your information described in this Policy is HO FOOK KEI GmbH, located at Industriestr. 12, 97618 Niederlauer, Germany. You may contact us to have your information blocked, deleted or erased, or to opt out from profiling where your prior usage of HO FOOK KEI Products and Services is processed to provide you with customized or personalized products, services or advertisements, or to obtain copies of certain of your information in a portable format. If you think that any of your rights have been infringed by us, you may also lodge a complaint with us or with a data protection regulator, including in your country of residence, place of work or where an incident took place. You can find out more information about your rights by contacting your local data protection regulator or the Bavaria State Office for Data Protection Supervision, or by searching their website at https://www.lda.bayern.de/en/index.html. If you have any queries or wish to exercise any of your rights under this Policy, then please contact us as set out above.

Cookie Policy

What are Cookies?

When you use HO FOOK KEI websites or online services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept certain types of cookies, you may not be able to utilize the features of HO FOOK KEI Products and Services to their fullest potential. We may use third party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data (Please refer to www.google.com/policies/privacy/partners for additional privacy options, if any). HO FOOK KEI does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use HO FOOK KEI Products and Services.

We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons” (together with cookies, “cookies and similar technologies”). This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use HO FOOK KEI Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.

Cookies Used by HO FOOK KEI

We use different types of cookies as listed below. They help us to provide and improve the HO FOOK KEI Products and Services, such as showing you the most relevant information and your customized webpage. Some or all of the cookies listed may be stored in your browser or devices.

Strictly necessary cookies. These cookies are essential for you to use the HO FOOK KEI Products and Services, such as the cookies used for carrying out the transmission of a communication, the cookies that record requests for information from the Internet and block web attacks so as to ensure web security, the cookies that are strictly necessary for us to provide information society services that you request. You must accept strictly necessary cookies to be able to use HO FOOK KEI Products and Services.

Preference cookies. These cookies are also known as “functionality cookies”, these cookies allow us to remember choices you have made through your use of the HO FOOK KEI Products and Services, like what language you prefer, what region you are in, or what your username and password are so you can automatically log in. These cookies can help us reallocate work load among our servers and enable our webpages to respond faster.

Statistics cookies. These cookies are also known as “performance cookies”, these cookies collect information about how you use the HO FOOK KEI Products and Services, like which webpages you visited and which links you clicked on. These cookies can help us to improve user experience of using HO FOOK KEI Products and Services.

Marketing cookies. These cookies can track your online activities to help us deliver more relevant advertisements or limit the number of time that the same advertisement is shown to you.

Cookies Use when You Use Mobile Devices

Some mobile devices share the same features with computers, such as the support of full-featured browsers. When you are using this type of devices such as smartphones, we use cookies in a similar way to when you are using computers. Other devices may use different technologies, such as local storage, Software Development Kits (SDKs), or Advanced Programming Interfaces (APIs) to facilitate aforementioned processes effectuated by cookies.

We may obtain or receive information about your device, our apps, or other apps. We may also use these technologies to store information on your device. For example, we may receive information about the make and model of your mobile device when you are asking others for help through our app.

Read of Particular Cookies

Browsers will send cookies for a particular domain (such as HOFOOKKEI.com) to the website each time a device with those cookies accesses content from that domain. This means if your device stores cookies for HOFOOKKEI.com, it will send those cookies to HO FOOK KEI when it accesses a webpage at HOFOOKKEI.com.

Cookie Use Without a HO FOOK KEI Account or After Your Logout

We still use cookies if you do not have a HO FOOK KEI account or have logged out your account. After your logout, we will use cookies to:

  • Identify and terminate accounts in violation of the Terms of Use or HO FOOK KEI policies;
  • Recover your lost account;
  • Recognize use of public computers and notify you to reduce your risk of data theft;
  • U nderstand your interaction with our Products and Services, and those of our partners.

If you do not have HO FOOK KEI account and have visited HOFOOKKEI.com, we will use cookies to protect HO FOOK KEI Products and Services, and HO FOOK KEI customers from malicious activity such as denial-of-service attacks and mass creation of fake accounts.