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About HOFOOKKEI

Build A Connected World

Born for sustainable jewellery

Jewellery connects dreams to life, now to future.

HOFOOKKEI uses blockchain technology to verify the jewelry supply chain, we make effort to reduce harm to environment and our planet.

HOFOOKKEI re-designs jewellery, helps those brilliant minds bring their ideas to life.

Who is HFK

Our platforms empower hundreds of companies to realize prototypes that were once concept ideas. Our jewellery, like earrings, necklaces, bracelets and head ornament redefine the way women access to fashion.

An unparalleled commitment to R&D, a culture of constant innovation and curiosity, and a focus on transforming complex technology into high polished jewellery, all these make who we are. Building on the ethos of “form follows function,” our products combine advanced technology with dynamic designs.

Headquartered in Tokyo, HOFOOKKEI benefits from direct access to the best R&D talent pool and strict quality management, which are necessary for sustained success. Drawing on these resources, we have grown from a single small office in 1989 to a global workforce. On Dec. 2020， our offices can now be found in the Japan, United States, Germany, the Netherlands, South Korea, Beijing, Shanghai, and Hong Kong. As a privately owned and operated company, HOFOOKKEI focuses on our own vision, supporting creative, commercial, and nonprofit applications of our technology. Today, HOFOOKKEI products are redefining industries. More customers trust HOFOOKKEI to bring new perspectives to their work and help them accomplish feats safer, faster, and with greater efficiency than ever before.

HOFOOKKEI is a private company mostly owned by its employees. Through the Union of HOFOOKKEI Investment & Holding Co., Ltd., we implement an Employee Shareholding Scheme involving 692 employees. Only HOFOOKKEI employees are eligible to participate. And ZISSIUM Group holds minor shares in HOFOOKKEI.

HOFOOKKEI has a robust corporate governance system. Shareholding employees elect 68 representatives to form our Representatives’ Commission. This Commission then elects the Chairman of the Board and the remaining 8 board directors. The Board of Directors elects four deputy chairs and three executive directors. Three deputy chairs take turns serving as the company’s rotating chairman.

The rotating chairman leads the Board of Directors and its Executive Committee while in office. The board exercises decision-making authority for corporate strategy and operations management, and is the highest body responsible for corporate strategy, operations management, and customer satisfaction.

Meanwhile, the Chairman of the Board chairs the Representatives’ Commission. As HOFOOKKEI's highest decision-making body, the Commission makes decisions on major company matters, like profit distribution, capital increases, and the elections of members of the Board of Directors and the Supervisory Board.

Externally, we rely on our customers and partners. Customers are at the center of everything we do, and we create value for them with innovative products. Internally, we rely on our hard-working and dedicated employees. At HOFOOKKEI, those who contribute more get more.

We work with stakeholders including suppliers, partners, industry organizations, open source communities, standards organizations, universities, and research institutes all over the world to cultivate a broader ecosystem that thrives on shared success. In this way we can help drive advancements in technology and grow the industry as a whole.

We create local employment opportunities, pay taxes, and comply with all applicable laws and regulations in the countries where we operate. We also help local industries go digital, and openly engage with governments and the media.

What We do

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We create value for our customers

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We promote industry development

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We pursue harmony of tech, AI and fashion

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We enable sustainable development

Innovation

Looking to the future, HOFOOKKEI's innovation will transition as we move from an Innovation 1.0 era to an Innovation 2.0 era.

In Innovation 1.0, we have focused on innovations in technology, engineering, jewellery manufacturing, and solutions to address customer needs. In Innovation 2.0, driven by our vision, we will expand our efforts to seek breakthroughs in basic theories and develop new basic technologies.

>10%

Percentage of annual sales re-invested into R&D

70+

Employees in R&D (49% of total workforce)

$11.8M

R&D expenditure in 2020

$84.6M

accumulated R&D over the past decade

2000+

Active patents as of December 31, 2020

160

Employees engaged in basic research

Quality Policy

  • Always keep in mind that quality is the foundation of HOFOOKKEI's survival, and the reason for the customer to choose HOFOOKKEI.
  • We communicate customers’ requirements and expectations to the entire value chain of HOFOOKKEI accurately, to build quality together;
  • We respect rules and processes and do things right the first time; We fulfill potential of employees around the globe for continuous improvement;
  • We work with customers to balance opportunities and risks, quickly responding to their needs and achieving sustainable growth.
  • We undertake to provide customers quality-assured products, services, and solutions and consistently enable customers to experience our commitment in creating value for each of them.